David Gilmore
Founder
Our Journey Continues
From SafetyCare to Atire, we transformed our vision while maintaining our commitment to quality branded workwear and uniform solutions for businesses.
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Full-Service Support
Our dedicated key account management team provides end-to-end support, coordinating orders, production, and delivery to ensure a smooth, reliable service at every stage.
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Industry Knowledge
With deep understanding of diverse sectors, we create uniforms that meet industry standards while reflecting how your team works day to day.
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Expertise
Our experienced team delivers high-quality, durable workwear with precise branding that consistently represents your company at its best.
Driving excellence in branded workwear and uniform solutions
We believe in creating uniforms that empower professionals and reflect brand identity. Our mission is to deliver precision, quality, and innovation.
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years of knowledge in your sector
30+
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product categories
50+
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clients
700+
Our mission
Provide a unified solution that simplifies processes, boosts efficiency, and delivers lasting value.
Comprehensive branded workwear and uniform solutions
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Staff packs
Effortless staff provisioning with customised packs, individual deliveries, and complete oversight in a single streamlined platform.
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Online Portal
A personalised, role-specific approach supported by an easy-to-use portal that lets you build tailored staff packs, streamline approvals, track ordering, and manage spend across your workforce.
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On-site sizing
We offer an on-site sizing service where your team can try samples, confirm their fit, and choose the right garments. This ensures accuracy, reduces returns, saves time, and delivers a consistent, professional look across your workforce.
History
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1995
SafetyCare launched offering PPE Clothing and Footwear
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2000
We employed our first Warehouse Manager, Salesman and Accounts Clerk
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2004
We moved to to larger premises in Baldoyle
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2011
Acquired our first 6 Head embroidery machine
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2013
We moved to new premises at The Ward, Co. Dublin
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2022
Opened Northern Ireland Office
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2025
Transformed our vision and rebranded to Atire
Meet the Team
Bernadette Howard
Accounts Payable Specialist
Sustainable uniform solutions for responsible businesses
Our garment disposal service is designed to protect your brand through the secure disposal of branded garments.
Driving positive change through corporate responsibility
We transform end-of-life corporate garments into sustainable solutions. Our secure process protects your brand while giving textiles a second life.
- Fully sustainable and secure service.
- Guaranteed brand protection with complete destruction of your logo.
- Fully traceable and audited service, including certificates of destruction and recycling.
Stay informed with Atire
Get the latest insights on workplace uniforms, industry trends, and sustainable design strategies